Episode 03: Breastfeeding to Business Success
I don’t know about you, but the journey through motherhood often has me dreaming up business ideas and solutions to the everyday issues that make being a parent so gosh darn hard. From gadgets that I wish existed to support solutions that I’ve spent late-night hours scrolling the internet for, I have more than once found myself wondering, “why doesn’t that exist yet?”
I am in awe of the mamas who feel the same way and actually do something about it. It’s incredible that there are women who take on a problem and create a solution while juggling kids and an existing career. They are real-life superheroes and I am excited to introduce you to one here today.
Amanda Gorman was a mom like most of us. With two young ones, she struggled with breastfeeding and felt constantly frustrated by the non-existent support she received from her pediatrician. They say “breast is best” but what if it doesn’t come as easy as we’re led to believe it should? Was there no one else other than Doctor Google to offer help?
Now I should mention that Amanda was at the time a Board-Certified Pediatric Nurse Practitioner, so she found herself in a unique situation where the system that she was a part of was letting her down. Why couldn't women have on-call support - a lactation specialist who would be there to guide them through the impossible nights and exhaustive days of early motherhood? Where was that resource?
Amanda is one of those women who couldn’t ignore the problem and had to create a solution, even without any business experience. Her company, Nest Collaborative, is now a network of International Board-Certified Lactation Consultants who conduct online, video appointments to help guide moms through the breastfeeding process all over the country and around the world. When moms need breastfeeding support, the help is only a Zoom call away and it’s almost always covered by insurance.
Listen below to find out how Amanda created a business that has helped so many moms succeed and what she has next up her sleeve with Nest Collaborative.